For my marketing class, one of the assignments we were assigned this week was to search up some news articles that have to do with marketing in one way or another and to talk about it here. What I found was an abundance of different articles and websites that talked about marketing but the one that stood out to me was one involving marketing for a business that doesn't have loads of money to put into marketing but still want to try to have credible marketing material that they are using to sell their name.
The title of the article I chose was "Here's How to Make Stunning Social Media Videos (Without Being a Tech Wiz)." The author of this article "Tom Popomaronis" talks about how video advertisement on social media is much more effective comparing to just text advertising or just a solid image. Knowing this should/would make me lean towards putting together some videos to post to my businesses social media pages if I haven't already been doing so.
This may seem a little overwhelming for small businesses that don't have a lot money to pay to have someone or some people put together a good video for them and not break the bank while doing so. After this article though, many more people now know how to make a professional video without spending too much.
Some of the tips he gives to do so, starts with getting a tripod for whatever camera you are using. He said that you can still use your smartphone because in today's day and age the cameras on our phones are so updated that they work just fine. The use of a tripod is to get good quality still photos and videos instead of just holding your phone to take pictures/videos and having them turn out fuzzy because it is too hard to stay still taking them by yourself. The next thing he advises is to have good quality lighting for the photos and videos being taken. This is helpful when it comes to the editing portion of the video. Soft lighting is better than the contrary. Another big point Popomaronis made was to have the perfect place to film. You are going to be wanting to be heard clearly and have little to no background noise interfering.
In regards to editing, there are many free and user friendly apps to use when piecing together your final product. One of the apps he name dropped was "VideoBoost" which is a free app. The main thing he emphasizes is that it isn't about the equipment you use it is mostly about the quality and the message you are displaying.
I personally just thought this was a great and informative article for small businesses around where I live and I believe it could help out a lot of people.
Link to Article: https://www.entrepreneur.com/article/341649
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